In its first showing at the Birmingham American Advertising Awards, the small team at the communication and design shop, FRED, took home two Silver ADDYs. As part of an overhaul of the Pepper Place brand, designers Chris Seagle and Blayne Ward were responsible for designing and executing the new Pepper Place website as well as a pitch book aimed at bringing new tenants into the growing Birmingham complex of renovated buildings.

Lead by FRED’s President, Seagle took home the Silver for a Consumer Website for the Sloss Real Estate Company.

Ward earned Silver in the Brochure Category.

To get in touch with the FRED team and put them to work on your communication design needs, visit