When Tim and Heather Murphy were thinking about branding their business, Tim thought about his childhood home and the five oak trees on his grandparents’ Mobile County property—where he learned to ride four-wheelers, hunt, and make really excellent pepper jelly. Family tradition is at the root of 5ive Oaks.
While a student at Auburn, Tim’s grandmother, Carolyn Oyler, would send him jars of her hot pepper jelly. It went over so well at parties and tailgating that Tim decided to start selling it. As he tells AL.com, “When we sold 24 jars, we were ecstatic.”
After college, Tim and Heather started selling the jelly and apple butter at The Market at Pepper Place. “It exploded,” Tim said. “We were selling 150 to 200 jars every weekend.”
The business has been growing since then, so much so that Williams-Sonoma took notice and has been featuring a holiday gift box of 5ive Oaks products at stores nationwide.
Congratulations to our Market alums and all their success!