When the pandemic struck, like everyone else, Yellowhammer Creative
at Pepper Place was hit hard. Almost overnight they had to close their retail store and 90% of their projects were put on hold or were cancelled. Without an open store or projects to facilitate, Founders Brett and Brandon were forced to lay off a majority of their staff and were left with just a skeleton crew to figure out how to keep going. It was a truly a stressful and unprecedented time for them and many other small businesses alike. Thankfully, Yellowhammer was lucky enough to receive some PPP funding that helped them get some footing to pivot. On a whim, the Yellowhammer team decided to start designing shirts for some of their friends and clients in town to help them raise money, while simultaneously giving the team something to print. This quickly snowballed and soon they had a long list of local restaurants, stores, bars, music venues, landmarks, nonprofits and more eager to hop on board.