Although his flagship store is located in Florence, Alabama with outposts across the country including one right here at Pepper Place, Reid still has strong ties to New York. The brand has a shop located in the West Village of NYC, and a room in the Chelsea Hotel served as an unofficial office space, studio, and showroom for the brand in its early days, but Alabama is always home.
As the 2023 Fall NYFW kicks off its annual celebration of fashion designers from all over the globe, we are highlighting how Billy Reid incorporates this season’s must have hues into his recent collection. A few of the Pantone Color Institute’s Pantone Fashion Color Trend Report are beautifully woven throughout the Fall ’23 Ivy South collection, and we’ve picked a few of our favorites and featured them here.
Want to see more of the Ivy South collection? Visit their shop at Pepper Place to see an effortless blend of prep meets utilitarian practicality, with a nod to the polished tailoring of the elevated sportswear Billy Reid is known for.
Billy Reid x Pepper Place
2807 2nd Ave S
Birmingham, AL 35233
Daily: 10am to 5pm
Sunday: 12 to 4pm