Hodges & Associates was founded by Gregory R. Hodges to offer Birmingham and surrounding areas a distinct alternative to the more traditional advertising and public relations agencies. Hodges believes companies and organizations concerned with expanding their influence or client base should be marketing driven — not advertising driven — and that all the disciplines should be orchestrated under “the marketing umbrella” – strategic planning, public relations, advertising, sales promotion, market research, special events, graphic design, corporate identity and brand development.